NIL in College Athletics: A 2024 Update

Name, image and likeness rights remain a hot issue, with third parties pushing new opportunities for student athlete compensation as the National Collegiate Athletics Association struggles to keep pace. 

The college sports landscape has transformed rapidly since public support for student athletes pushed many US state legislatures to enact legislation in 2019 that – for the first time – allowed student athletes to be compensated for the use of their name, image and likeness (NIL). 

Read more in this article, published in the World Trademark Review's special report, “Training Your Defence: The Sports Brand Playbook.”